Privacy Policy

Your privacy matters. This policy explains what we collect, why we collect it, and how you can control your information.

Who We Are

This website (lureaz.com) is operated by PureHealthONE LLC (the “Company”), brand: Lureaz. Registered EIN: 98-1806553.
Address: 30 North Gould Street, Suite N, Sheridan, WY 82801, United States.
Email: support@lureaz.com • Phone: +1 (307) 222-1234.

For the purposes of data protection laws (e.g., GDPR/UK-GDPR), PureHealthONE LLC is the data controller for personal data collected via this site.

Scope

This Policy applies to personal data collected online through our website, checkout, customer support, marketing communications, and related services. It does not cover third-party sites we do not control.

Information We Collect

  • Identifiers & Contact Data: name, email, phone, billing/shipping address, order ID.
  • Commercial Information: products viewed/purchased, cart activity, returns.
  • Payment Data: last 4 digits/tokenized card info handled by PCI-compliant processors (we do not store full card numbers).
  • Device/Usage Data: IP address, device/browser type, cookies, pages visited, referring URLs.
  • Inferences & Preferences: style and product preferences derived from browsing or campaigns.
  • Communications: messages sent via forms, email, or chat; support recordings where permitted by law.

Sources of Personal Data

  • Directly from you (checkout, account, contact forms, returns).
  • Automatically from your device via cookies, pixels, and similar technologies.
  • Service providers (e.g., payment, analytics, logistics) and advertising partners where lawful.

How We Use Your Information

  • Provide the Service: process and deliver orders, handle payments, returns, and warranty.
  • Support & Safety: customer service, fraud prevention, security monitoring.
  • Improve & Personalize: analytics, site performance, product development, content relevance.
  • Marketing: emails/SMS (with consent where required), ads, and promotions you opt into.
  • Legal Compliance: tax, accounting, regulatory requirements, and enforcing terms.

GDPR legal bases: contract performance, legitimate interests (e.g., security, improvement, marketing where permitted), consent (e.g., newsletters, certain cookies), and legal obligations.

Cookies & Similar Technologies

We use essential cookies for site functionality, as well as analytics and advertising cookies to understand usage and measure campaigns. You can manage preferences at any time: Cookie Preferences.

Note: Some features may not function without certain cookies.

How We Share Information

  • Service Providers (Processors): e-commerce platform (Shopify or equivalent), payment gateways, fraud tools, warehousing/fulfillment, shipping carriers, email/SMS platforms, analytics.
  • Advertising Partners: to deliver/measure ads where permitted by law and your consent settings.
  • Legal/Compliance: to comply with law, enforce policies, protect rights and safety.
  • Business Transfers: in connection with mergers, acquisitions, or restructuring.

We do not sell your personal information in exchange for money. Under some laws, certain advertising disclosures may be considered a “sale” or “share”; see your regional rights below.

Payments

Payments are processed by PCI-compliant providers (e.g., Shopify Payments, PayPal, Apple Pay, Google Pay, Shop Pay). We do not store full card details on our servers. Your use of these methods is subject to their privacy terms.

International Data Transfers

We may process data in the U.S. and other countries. Where required, we use appropriate safeguards (e.g., Standard Contractual Clauses) for cross-border transfers.

Data Retention

We keep personal data only as long as necessary for the purposes described above (e.g., tax and accounting: typically 7 years), or as required by law. We then delete or anonymize it.

Security

We use administrative, technical, and physical safeguards designed to protect your information. No method of transmission or storage is 100% secure; we encourage you to use strong passwords and keep your account safe.

Your Privacy Rights

GDPR/UK-GDPR (EEA/UK residents): You may have the right to access, rectify, erase, restrict, object, data portability, and withdraw consent at any time (without affecting prior processing). You also have the right to lodge a complaint with your supervisory authority.

California (CCPA/CPRA): You may request to know, access, correct, delete, or opt-out of “sale”/“sharing” of personal information and limit use of sensitive data, where applicable. We will not discriminate against you for exercising these rights.

To exercise rights, email support@lureaz.com with the subject “Privacy Request”. To opt-out of advertising “sale/share” where applicable, visit: Do Not Sell or Share My Personal Information.

Children’s Privacy

Our services are not directed to children under 13 (or the minimum age required by law in your region). We do not knowingly collect personal data from children. If you believe a child has provided data, contact us to delete it.

Do Not Track

Some browsers offer a “Do Not Track” signal. Because there is no industry standard for DNT responses, we do not respond to such signals. We honor your choices via our cookie preferences and regional privacy controls.

Third-Party Links

Our site may contain links to third-party websites. We are not responsible for their privacy practices. Please review their policies before providing personal data.

Changes to This Policy

We may update this Policy from time to time to reflect changes in technology, law, or our practices. We will post the updated version here with a new “Last updated” date.

Contact Us

Questions about this Policy or our privacy practices? Contact our privacy team:
Email: support@lureaz.com • Phone: +1 (307) 222-1234
Address: 30 North Gould Street, Suite N, Sheridan, WY 82801, United States

Helpful Links

Terms of Service • Shipping Policy • Return & Refund Policy • Warranty Policy • Cookie Preferences • Do Not Sell or Share My Personal Information